Let's Engage, Innovate and Learn!
We're leading the loyalty game with the tools, technologies, strategies and the right
information. Read our take on Loyalty & Technology.

How to make a Hotel Reward Program more competitive?
Posted on September 28, 2023 by Robert
All-in-One Guide to Deliver an Enhanced Customer Experience
Posted on September 27, 2023 by Robert
How Loyalty Programs Enhance Customer Loyalty, Privacy, and Security?
Posted on September 23, 2023 by Robert
Building Loyalty & Cashback Programs With Better Flexibility and Digital Value
Posted on September 21, 2023 by Robert
Everything You Need to Know About Australian Customers & Tips to Boost Loyalty
Posted on September 18, 2023 by Robert
How Loyalty Programs Supercharge Your eCommerce Sales with Increased Average Order Value
Posted on September 15, 2023 by Robert
How Organizations Must Redefine Privacy and Loyalty in the Evolving Digital Age?
Posted on September 13, 2023 by Robert
Klarna To Lean into Customer Loyalty with Buy Now, Pay Later Reward Program “Vibe”
Posted on September 8, 2023 by Robert
How to Choose the Right Loyalty Program That Prioritizes Potential Loyalists?
Posted on September 7, 2023 by Robert
Tips to Strengthen Long-Term Relationships with Customers in Today’s Evolving Market
Posted on September 5, 2023 by Robert
Best Customer Loyalty & Retention Tools To Use at Different Business Growth Stages
Posted on September 1, 2023 by Robert
How Retailers can elevate customer experience using Loyalty Points?
Posted on August 29, 2023 by Robert
All You Need To Know About Barbie Signature Digital Membership Loyalty Program
Posted on August 27, 2023 by Robert
Top Strategies To Drive Sales in a Slow Growth Year
Posted on August 22, 2023 by Robert
Impressive appeals to decrease returns and increase brand loyalty
Posted on August 18, 2023 by Robert
How to Win Customer Loyalty in an Era Of Evolving Economy?
Posted on August 17, 2023 by Robert
Tips to Avoid Limitations & Complexity While Building Loyalty Points System
Posted on August 16, 2023 by Robert
Why Loyalty Program is a Must-Have Tool for the Growth of Your Brand
Posted on August 9, 2023 by Robert
Why Choose a SaaS Loyalty Solution Over Other Loyalty Alternatives?
Posted on August 4, 2023 by Robert
How to Retain Customers’ Brand Loyalty in a Constantly Evolving Era?
Posted on July 31, 2023 by Robert
Major KPIs to Determine the Success of Your Loyalty Program
Posted on July 29, 2023 by Robert
Why Competitor Analysis is an Effective Way to Gain More Loyal Customers
Posted on July 28, 2023 by Robert
Are Consumers Paying Attention to Loyalty Rewards That Offer Direct Value?
Posted on July 26, 2023 by Robert
GNC Adds Healthcare Services with Their Loyalty Program – GNC Pro Access
Posted on July 25, 2023 by Robert
Deliver Better Loyalty Reward Redemption with All New Shopify Checkout Extension – Shop Pay
Posted on July 22, 2023 by Robert
How Big Brands Are Using Web3 Loyalty Programs To Boost Relationships?
Posted on July 20, 2023 by Robert
Is Freemium Loyalty Program with Premium Benefits The Next Big Trend in Loyalty?
Posted on July 16, 2023 by Robert
Tips to Learn from the Success of the Madison Reed Loyalty Program
Posted on July 12, 2023 by Robert
How to Prevent Your Customers’ Reward Points from Sitting Unused?
Posted on July 8, 2023 by Robert
AI: Enhancing The Security Concern of Customer Loyalty Program
Posted on July 7, 2023 by Robert
Top Features You Must Focus On While Building Enterprise Loyalty Program
Posted on June 30, 2023 by Robert
Unleash the Untapped Loyalty Benefits with a Proactive Loyalty Program
Posted on June 28, 2023 by Robert
Best Independence Day Promotion Ideas to Boost Loyalty & Repeat Purchases
Posted on June 23, 2023 by Robert
Going Beyond Transactional Relationships to Build Customer Loyalty in 2023
Posted on June 21, 2023 by Robert
Helping Customers Hedge against Inflation Using Loyalty Technology in the Retail Sector
Posted on June 17, 2023 by Robert
Using Emerging Technology Trends to Boost Customer Loyalty
Posted on June 16, 2023 by Robert
How Customer Loyalty Establish Long-Term Goals for the Enterprise
Posted on June 15, 2023 by Robert
Are loyalty programs capable of fulfilling all your business needs?
Posted on June 8, 2023 by Robert
Tips to Drive Repeat Sales with AI Solutions for SMS and Email
Posted on June 5, 2023 by Robert
An agile outlook on future forecast market standards of retail bank loyalty program
Posted on May 27, 2023 by Robert
Go beyond Discounts with a Winning Grocery Loyalty program that Offers Value
Posted on May 26, 2023 by Robert
Tips To Make a Value-Added Marketing Strategy for Your Small Business
Posted on May 20, 2023 by Robert
Effectiveness of Payment-centric Customer Loyalty for B2B Industry
Posted on May 19, 2023 by Robert
The possibility to build emotional loyalty by preventing Margin erosion
Posted on May 11, 2023 by Robert
Ditch Traditional Tiered Model and Go for Loyalty Program with Badges
Posted on May 8, 2023 by Robert
Understanding Referral Marketing & Affiliate Marketing with its Difference
Posted on May 4, 2023 by Robert
Know Why Retention Marketing is Crucial for Your Business Growth
Posted on May 3, 2023 by Robert
How to Adapt to Changing Customer Behavior with A/B and Multivariate Testing?
Posted on May 2, 2023 by Robert
A Practical Approach to Managing Customer Acquisition Costs in eCommerce
Posted on April 28, 2023 by Robert
All You Need to Know about Tesla’s Loyalty Programs in Automotive Sector
Posted on April 27, 2023 by Robert
Minimize the Customer Losing Rate Using a Well-Planned Customer Loyalty Program
Posted on April 26, 2023 by Robert
Revolutionizing The Loyalty Industry by Bringing the Best of Artificial Intelligence
Posted on April 25, 2023 by Robert
How To Start Your Customer Loyalty Program for Effective Business Outcomes
Posted on April 21, 2023 by Robert
Travel Loyalty Program- Deliver and Value Your Customers with Reward Miles
Posted on April 20, 2023 by Robert
Novus Loyalty Partner Program: Let’s Connect and Power Your Growth
Posted on April 19, 2023 by Robert
Rediscover Customers Loyalty With The Best Rewards, Points, Bonus Miles, and Cash
Posted on April 13, 2023 by Robert
How Does SMS Marketing Boost Customers’ Lifetime Value & Loyalty?
Posted on April 10, 2023 by Robert
Best Credit Card Rewards To Foster More Loyal Customers
Posted on April 5, 2023 by Robert
Whether KFC Rewards Arcade Program is Effective in Reinventing Loyalty?
Posted on April 3, 2023 by Robert
Unlock The True Potential Of Customers Lifecycle Management With Loyalty Programs
Posted on March 31, 2023 by Robert
Burn & Earn Offers To Encourage Customers For Your Loyalty Programs
Posted on March 29, 2023 by Robert
Effective Tips & Tricks to Develop a High-Performing Loyalty Program for Your Store
Posted on March 24, 2023 by Robert
How brands can achieve the new look and feel they need to stay ahead in the loyalty market?
Posted on March 23, 2023 by Robert
8 Cognitive Bias In Banks and Credit Unions Marketing To Influence Customer’s Spending Habits
Posted on March 22, 2023 by Robert
Why Priming Bias Is Essential To Boost The Loyalty Of Customers?
Posted on March 18, 2023 by Robert
Gamification In Loyalty Programs: Drive Better Customers Engagement & Loyalty
Posted on March 17, 2023 by Robert
How Blockchain Technology is Transforming Customer’s Loyalty Reward Program
Posted on March 13, 2023 by Robert
How Customer Satisfaction influences Brand Loyalty In SaaS
Posted on March 9, 2023 by Robert
Positive And Negative Aspects of Loyalty Programs on The Brands
Posted on March 6, 2023 by Robert
Birthday Reward And Surprise To Treat And Build Loyalty Of Your Customers
Posted on March 3, 2023 by Robert
How Does Transactional Loyalty Win Customer’s Hearts And Boost Loyalty?
Posted on March 2, 2023 by Robert
How Reward Exchange In Your Loyalty Program Delivers True Value To Customers
Posted on February 25, 2023 by Robert
Omnichannel Loyalty Program: The Key To Your Successful Business
Posted on February 24, 2023 by Robert
How Contest And Games Build Customer Loyalty & Grows Your Business?
Posted on February 21, 2023 by Robert
How Loyalty Programs Can Build Premium Loyalty Into The Streaming World?
Posted on February 17, 2023 by Robert
Is Loyalty Programs Effective In Bringing More Customer Retention To E-commerce Brand?
Posted on February 16, 2023 by Robert
How Customer Loyalty Programs Powers Australia’s Banks In Delighting The Customers?
Posted on February 13, 2023 by Robert
How Do Banks And Credit Unions Build Loyalty Among The Customers?
Posted on February 10, 2023 by Robert
In-House Promotion Restrictions vs. Flexible Promotion Automation Tools- Which One to Choose
Posted on February 8, 2023 by Robert
Ways to decide A Good Referral Rate to set amazing Referral Program Benchmarks
Posted on January 31, 2023 by Robert
How to Reduce Friction & Drive Customer Retention in 2023?
Posted on January 24, 2023 by Robert
Everything You Need to Know About Web 3 Loyalty
Posted on January 20, 2023 by Robert
Why Brands Must Make Customers Feel Like They Belong For Long-Term Loyalty?
Posted on January 19, 2023 by Robert
Top Must-Try Action Series Loyalty Campaigns to Win Customers’ Hearts
Posted on January 14, 2023 by Robert
Sure-Shot Ways to Develop the Best Referral Program in 2023
Posted on January 11, 2023 by Robert
Know Everything about Starbucks for Life Rewards ProgramÂ
Posted on January 8, 2023 by Robert
What loyalty program functionalities will mesmerize a business in 2023
Posted on January 7, 2023 by Robert
Leveraging the power of loyalty programs- A big boon for the “Private label” brand
Posted on December 29, 2022 by Robert
How Brand Messaging Will Help Brands Win Customers in 2023?
Posted on December 27, 2022 by Robert
Discounts- The Top Retail Trend to Clear Excess Inventory & Move towards Recovery
Posted on December 24, 2022 by Robert
Find Out How Customer Journey Mapping Can Help Brands Boost Loyalty
Posted on December 20, 2022 by Robert
Why Use Customer Segmentation Models to Improve Loyalty Marketing Campaigns?
Posted on December 17, 2022 by Robert
Is Personalization the Key to a Successful Retail Loyalty Program?
Posted on December 16, 2022 by Robert
Checklist to Consider While Choosing Loyalty Platform Providers
Posted on December 10, 2022 by Robert
How Businesses Can Turn Holiday Rush into Long-Term Success – Tips & Tricks?
Posted on December 6, 2022 by Robert
Tips To Make Third-Party Aggregators Work for Membership Loyalty Programs
Posted on December 5, 2022 by Robert
How to Protect SMS Marketing with New Privacy Policy in iOS 16?
Posted on December 2, 2022 by Robert
Loyalty Fraud is on the Rise- Find Out Why
Posted on November 29, 2022 by Robert
Post Redemption Churn & Tips to Reduce It for Better Loyalty Results
Posted on November 24, 2022 by Robert
Shot Digital Reward Ideas to Drive Engagement for Demand Generation Campaigns
Posted on November 23, 2022 by Robert
The Ultimate Guide to Use Loyalty & Offset Rising Customer Acquisition Costs
Posted on November 16, 2022 by Robert
Recurring Revenue & Its Significance to Increase Loyal Customer Base
Posted on November 14, 2022 by Robert
Using Movie Rewards To Boost Growth of Your Loyalty Program
Posted on November 11, 2022 by Robert
Are Loyalty Programs Becoming a Necessity in the Digital Transformation Era?
Posted on November 10, 2022 by Robert
Building Successful Coalition Loyalty Programs for Retail Businesses
Posted on November 8, 2022 by Robert
How to Engage Customers Post-Purchase Using SMS?
Posted on October 28, 2022 by Robert
All-in-one Guide to Loyalty Points Liability Management
Posted on October 27, 2022 by Robert
How brand loyalty shows different outlooks for each generation
Posted on October 23, 2022 by Robert
Tips to Convert Sale-Shoppers into Loyal Customers- Black Friday & Cyber Monday Edition
Posted on October 14, 2022 by Robert
Tips to Convert Sale-Shoppers into Loyal Customers- Black Friday & Cyber Monday Edition
Posted on October 13, 2022 by Robert
Trick or Treat- Find the Best Tips to Increase Customer Loyalty This Halloween
Posted on October 12, 2022 by Robert
How to Secure the Customer Experience on Loyalty Platforms?
Posted on October 8, 2022 by Robert
How Marketers Can Leverage AI & Machine Learning to Boost Brand Loyalty?
Posted on October 6, 2022 by Robert
Is Geo-Location Tracking The Need Of The Hour For the Loyalty Industry?
Posted on October 2, 2022 by Robert
Is Live Selling the Next Big Thing To Build Stronger Customer Bonds in the Retail Industry?
Posted on October 1, 2022 by Robert
Ditch Traditional Approach- Opt for New Loyalty Program Pricing Model
Posted on September 23, 2022 by Robert
Tips for Fraud Prevention in Loyalty Programs- Explained
Posted on September 22, 2022 by Robert
Best Healthcare Loyalty Programs You Must Be Aware Of
Posted on September 21, 2022 by Robert
Using RFM Segmentation in eCommerce to Identify Best Customers & Retain Them
Posted on September 16, 2022 by Robert
How Right Loyalty Programs can Help Manufacturers Build Stronger Bonds
Posted on September 12, 2022 by Robert
10 Best Australian Loyalty Programs That Work Wonders
Posted on September 8, 2022 by Robert
All You Need to Know About Automotive Loyalty Programs
Posted on September 6, 2022 by Robert
Modern customer loyalty needs a modern tech stack, are you ready for it?
Posted on September 4, 2022 by Robert
Effective Tips on How Luxury Brands are Using Promotions to Achieve Amazing Results
Posted on August 31, 2022 by Robert
Is Your Loyalty Program Betraying You? – Know the Do’s & Don’ts
Posted on August 28, 2022 by Robert
What Makes Geofencing a Great Way to Boost Promotional Campaigns?
Posted on August 25, 2022 by Robert
Is relevancy a must in constructing a global loyalty program?
Posted on August 23, 2022 by Robert
Why Brands should move away from discounts and Focus on Customer Connections
Posted on August 21, 2022 by Robert
How to Succeed & Gain Brand Loyalty in an Over-Saturated Market of Points Programs?
Posted on August 9, 2022 by Robert
How to Find Out Your Brand Ambassadors & Incentivize Them Correctly?
Posted on August 8, 2022 by Robert
Incentivizing Influencers & Customers; A boon or a mere investment?
Posted on August 5, 2022 by Robert
Can Your Business Survive Without Ads? Find out if it’s Default Dead or Not
Posted on August 4, 2022 by Robert
Which One to Choose First- Customer Data Platform or Loyalty?
Posted on August 3, 2022 by Robert
Types of Best Channel Incentive Programs in the FMCG Sector- Explained
Posted on July 30, 2022 by Robert
Why you should Switch from Amazon Gift Cards to a More Personalized Option
Posted on July 29, 2022 by Robert
Why Your Business needs an Omnichannel Experience for the Customers?
Posted on July 28, 2022 by Robert
Brands with Best Loyalty Programs in Retail & How You Can Create One?
Posted on July 24, 2022 by Robert
Applying Loss Aversion Bias to Enhance Customer Experience
Posted on July 21, 2022 by Robert
All You Need to Know About the Growing Demand for Grocery Loyalty Programs
Posted on July 17, 2022 by Robert
A Deep Evaluation on Analyzing Customer Lifetime Value
Posted on July 16, 2022 by Robert
Rethinking Airline Loyalty Programs in the Post-COVID Era
Posted on July 13, 2022 by Robert
How to Re-Engage & Win Back Inactive Customers Again?
Posted on July 7, 2022 by Robert
Retaining Customers in the Gloomy Times of Inflation
Posted on July 6, 2022 by Robert
Top Strategies to Boost Loyalty & Thrive in the Zero-Party World
Posted on July 1, 2022 by Robert
How Can Loyalty Programs Prove a Bliss in Solving Seasonality
Posted on June 29, 2022 by Robert
Top 10 Strategies to Increase Repeat Purchases In Your Business
Posted on June 23, 2022 by Robert
Is your loyalty business ready for the upcoming Recession?
Posted on June 21, 2022 by Robert
Effective Marketing Strategies for eCommerce Brands on Father’s Day
Posted on June 18, 2022 by Robert
The Journey from Reviews to Retention; Building Brand Loyalty with Reviews
Posted on June 10, 2022 by Robert
How Gift Cards & Loyalty Points Reduce Return & Exchange Costs
Posted on June 9, 2022 by Robert
Excellent Discount Alternatives to Engage and Retain Valuable Customers
Posted on June 8, 2022 by Robert
Top Hacks to Elevate Your Sales & Loyalty Program with Gift Cards
Posted on June 1, 2022 by Robert
How does the Right Loyalty Program Help in Lowering Operational Costs?
Posted on May 25, 2022 by Robert
How To Improve Customer Loyalty Using Gamification In Ecommerce?
Posted on May 18, 2022 by Robert
Powering Customer Sentiment Analysis to help brands understand their Shoppers better
Posted on May 17, 2022 by Robert
Experiential Rewards- A Powerful Way to Build Stronger Customer Relationships
Posted on May 11, 2022 by Robert
How Loyalty Rewards Program Has Transformed Post Pandemic?
Posted on May 10, 2022 by Robert
Why White label Loyalty Programs are a worthy Investment to make
Posted on May 7, 2022 by Robert
Enhancing Customer Relationships with Bank Loyalty Programs
Posted on May 6, 2022 by Robert
Are Neobanks All Set To Win Customers’ Loyalty In The Fintech World?
Posted on May 4, 2022 by Robert
How to Launch a Successful Cashback Reward Program?
Posted on April 28, 2022 by Robert
Using QR Codes to Drive Customer Loyalty – Explained
Posted on April 22, 2022 by Robert
How to make your Restaurant Stand Out from the Competition
Posted on April 21, 2022 by Robert
Gift Cards vs Prepaid Cards; What’s The Better Choice?
Posted on April 20, 2022 by Robert
Engaging Customers with Social Media
Posted on April 19, 2022 by Robert
Customer Experience vs. Customer Service – Which One Matters More For Loyalty
Posted on April 15, 2022 by Robert
Unlocking the Future of Loyalty Marketing with Crypto and NFTs
Posted on April 13, 2022 by Robert
Boosting Loyalty & Engagement through Customer Loyalty Programs
Posted on April 11, 2022 by Robert
Is Audience Segmentation The Key To Building Successful Loyalty Program?
Posted on April 8, 2022 by Robert
Best Customer Behavior, Loyalty Marketing & Loyalty Statistics for 2022 and Beyond
Posted on March 31, 2022 by Robert
How to Manage a Multi-Country Loyalty Program with Ease?
Posted on March 30, 2022 by Robert
Impactful Tech Integrations to consider for your Loyalty Program
Posted on March 30, 2022 by Robert
Top Loyalty Program FAQs every brand is willing to know
Posted on March 29, 2022 by Robert
How Beauty Brands are Retaining Customers through Beauty Rewards Programs
Posted on March 25, 2022 by Robert
Using Free Trials as an Efficient & Profitable Way to Generate Sales
Posted on March 24, 2022 by Robert
7 Easy Steps to Build the Loyalty Program That Customers Want
Posted on March 17, 2022 by Robert
Providing your Loyalty Program, the much-needed Upgradation; Generic to Personalized
Posted on March 17, 2022 by Robert
B2B Loyalty Programs; Understanding the Concept and Importance
Posted on March 16, 2022 by Robert
Understanding AIDA Model to Increase Conversions at Each Stage of Customer Journey
Posted on March 10, 2022 by Robert
Impactful Customer Loyalty Programs for Small Business
Posted on March 8, 2022 by Robert
Most Frequently Asked Questions About Loyalty Business Models
Posted on March 5, 2022 by Robert
How Blockchain Technology Powers Loyalty Rewards
Posted on March 2, 2022 by Robert
Do Rewards Program Really Build Customer Loyalty? Know the Tips & Tricks
Posted on February 22, 2022 by Robert
How’s Integrating Referral and Loyalty Programs an excellent choice for a Marketing Strategy
Posted on February 17, 2022 by Robert
How’s a Net Promoter Score a Bliss for Small Business Growth
Posted on February 11, 2022 by Robert
Gamification Loyalty Program, Boost customer engagement in a fun way !!
Posted on February 9, 2022 by Robert
Delightful Ways to Surprise Customers with Birthday Rewards
Posted on February 5, 2022 by Robert
Why Businesses are crushing over the new trend “Buy Now Pay Later”
Posted on February 2, 2022 by Robert
Adapting Digital Customer Experience in the era of Pandemic
Posted on January 27, 2022 by Robert
An All-In-One Guide to Customer Loyalty Programs
Posted on March 23, 2021 by Robert
Top Frequently Asked Loyalty Programs Questions one must consider
Posted on March 23, 2021 by Robert
How employee reward program helps you build a motivated workforce
Posted on March 23, 2021 by Robert
Which type of loyalty program is a killer strategy for your brand?
Posted on March 23, 2021 by RobertConnect with our Loyalty Expert
Talk to a member of our loyalty team to find our how Novus
can help you drive customer loyalty & engagement