Loyalty Blogs

Engaging Customers with Social Media

  • Posted on April 19, 2022 by natalia
  • Reading time about 6 minutes

Social media is enhancing every day, with modern brands taking over and making an impactful mark in the social world. Today, most brands with an online presence also have a strong social media presence with extensive engagement strategies to foster customer engagement.

As on date, it’s not about making stuff look popular, it’s more focused on developing meaningful connections with the currently associated and future customers. It can later boost your brand’s return on investment in the longer run. Let’s understand what’s social media engagement, how to increase the engagement, and what’s the process to measure the same. Let’s decode it all!

Understanding the Concept of Social Media Engagement

Social media engagement is the measurement of various options including followers, likes, comments, referrals, and post shares. There’s no doubt that every business is looking for followers, but a huge bunch of followers is nothing if they’re not engaged. Customers are required to keep their trust in the brand, a business stays strong on quality customers rather than quantity customers. Active engagement is the crux of all marketing strategies. A positive experience can develop meaningful relationships with prospects and potential future customers.

Social media is by far the most interesting way to connect with customers and grow the business altogether. the concept of social media revolves around bringing customers onboarded, letting them have regular updates of the brand through social media handles, and making effective business branding through social media tags, using brand hashtags, etc.

Easier Ways to Increase Social Media Engagement

The engagement has no fixed strategy to follow through, it all depends on how you’re taking it forward. While all the businesses initially are focusing on increasing their followers, getting quick responses on the chat, and stuff like this. Though the steps constituting in increasing social media engagement starts from encouraging the customers to join in, building regular communication and so much more to it! Let’s check out the easiest ways to boost engagement and ride high.

  • Analyze every aspect of your engagement

It can be really tough to measure one’s growth if you don’t know where to start with! Mostly there are tons of tools available to measure the progress of your social media campaigns, regular posts, followers increase, comments on posts, average likes on each post, etc. Make sure you have the track of everything so that anything which is missed can quickly be identified and rectified at the same time.

  • Strategize

There is obviously no one fit for all when it’s about business strategies. Every business/brand is unique and so are their strategies to follow. Depending on the business goals, every company’s social media strategy will differ. For instance, leading food giant Domino’s Pizza is going to have a different motivation for its engagement and it will drive the content added in there. The brand is basically trying to create a young, entertaining brand voice and its regular tweets speak for themselves. With altered strategies and various options to create engagement, you can easily collect customer feedback on different products, communicate to your audience with the required resources, and develop new customer leads as well.

  • Know your Target Audience

That’s the basic step to firstly know your audience, the group of targets you’re willing to send brand offers or target through social media. Everything matters including content, language, tone, and the resources on which you’re basing your communication. Know what social media handles you prefer when you’re willing to publish, the type of content you think suits you better, etc. You can make use of a cashback loyalty rewards program to send offers and deals to your targeted customers.

  • Create and Share Impactful Content

Everything starts with the content, when you know your target audience and understand what would excite them the most your strategy would be easier and more accurate. There’s a fair chance to reach more customers. It’s important to make great content and have an innovative way to showcase or highlight the same. For better results, you can get started with contests, ask questions, add in polls, animated GIFs, spotlight the highest spending customers and so much more.

  • Be Quick in Response

Everything starts with the content, when you know your target audience and understand what would excite them the most your strategy would be easier and more accurate. There’s a fair chance to reach more customers. It’s important to make great content and have an innovative way to showcase or highlight the same. For better results, you can get started with contests, ask questions, add in polls, animated GIFs, spotlight the highest spending customers and so much more.

Measuring Social Engagement

So, we’ve done enough discussion on how social media engagement can be a benefit for the brand as well as customers. There are three forms of social engagement which includes likes, comments, and shares, constituting all the engagement option wrapped in these three forms. It’s time to understand how to measure social engagement. Make use of social media analytics to measure the success of your brand. Though there are heaps of tools out there to provide a general overview of the social statistics. Apart from this one can easily measure social media effectiveness directly from the social platform. For instance, Facebook makes use of Analytics having a robust and comprehensive dashboard with numerous ways to track customer engagement. Measuring options include analytics tools, regular track of comments, followers, etc

Final Thoughts

Engagement is a prime ranking signal on various social media platforms. If your customers are engaged through your content, you have an excellent option to create interesting and valuable experiences with the customers. For better outcomes, and smarter engagement, it can be a benefit to implement Gift Card Loyalty Program management and send brand-oriented gift cards and deals when required. However, most social media marketing experts say that the social engagement rate falls between 1 percent to 5 percent, and this in turn is an impressive engagement rate.

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