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Engage & Deepen Relationships
with Customer Loyalty Program
in Retail Industry

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Why Does Your Retail Business
Need Customer Loyalty?


Change in Customer shopping needs & purchasing patterns


Customer's Demand for Exceptional Experience from their associated Brands


Maintaining Product Quality & Discounted Price is not Enough

How Novus Loyalty helps you boost Retail Customer Loyalty?

Seamless Digital & In-Store Customer Experiences

Novus Loyalty can help brands create uniform Omni-channel experiences for enhanced customer loyalty irrespective of the channel your customers choose to use - physical and digital.

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seamless digital and in-store customer experiences
focus on retention of your existing customers

Focus on Retention of Your Existing Customers

Leveraging data collected with the custom-built loyalty programs, we keep focusing on knowing your customers & anticipate their needs better so that you don't lose customers to competitors.

Achieve Higher Customer
Lifetime Value

Using segmentation of your target audience, we help to personalize with tailored marketing campaigns that appeal directly to the most loyal customers and unlock an increase in CLV.

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achieve higher customer lifetime value
gain a competitive edge and grow your retail business

Gain a Competitive Edge & Grow Your Retail Business

Make use of Novus to build a loyalty program that stands out in a competitive market. Interact with the most valuable shoppers & foster a hyper-engaged community for higher growth.

Integrate your POS into
Loyalty Program for stronger
Customer bond

POS systems are no longer used for just checkout and payment, they are capable of more! Novus enables brands to choose the right POS system integrated with a loyalty program that can aid their marketing efforts with every sale they make & achieve higher growth in no time.

  • Help Brands Collect Customer Data
  • Track Customer Behavior & Shopping Trends
  • Boost Sales with Personalized Offers
  • All Information at One Place with Automatic Updates
  • Real-Time Reporting for Program Effectiveness
integrating POS

Delight Your Customers, Every day

Personalization is the key to winning customers' hearts in the age of distraction! Novus Loyalty can help you build stronger
customer relationships with data-driven insights for a more personalized retail customer experience.

Make Informed

Take time to collect customer data at the POS and use it to create personalized campaigns

Customer Bonds

Deliver seamless experience in your retail business to grow & nurture your customer base


Keep the focus on timely monitoring of the marketing efforts that yield amazing business results


Go for a holistic customer journey of your customers to take care of customers at every stage

Offering Loyalty Program Key Features
& Benefits for Retailers

Personalization is the key to winning customers' hearts in the age of distraction! Novus Loyalty can help you build stronger
customer relationships with data-driven insights for a more personalized retail customer experience.

better engagement with customers

Better Engagement
with Customers

We enable brands to build more robust account profiles using personalized customer data for tailored messaging, recommendations & promotions for every customer's needs.

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identify customer segments and audiences

Identify Customer
Segments & Audiences

Make use of personalized communications, marketing campaigns & retail insights to create customer segments and audiences based on loyalty member behavior, data, tier, etc.

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customized loyalty program design

Customized Loyalty
Program Design

To meet the needs of your most valuable and loyal shoppers within the framework of your brand's goals, build personalized customer retention and loyalty strategies

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grow with strategic brand partners

Grow with Strategic
Brand Partners

Offer customers reward points for every omnichannel purchase and engagement-enhancing action, irrespective of where they are buying from you or your partners

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versatile rewards catalog

Versatile Rewards

Give customers the freedom to redeem rewards from a flexible rewards offering, and apply coupons/discounts directly in their cart or POS checkout with ease.

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unified loyalty experience

Unified Loyalty

Make use of the 360-degree view of your customers in real-time to embrace the benefits of unified marketing campaigns with the integration of CRM, marketing automation, customer data platforms, & more.

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Choose the best Retail Loyalty
Program Provider - Novus

Novus Loyalty is an all-in-one customizable customer loyalty and engagement platform, trusted by thousands of fast-growing startups and brands across the world

Reward Points for any on-site activity

Assured Rewards for Reviews & Referrals

Personalized Dashboard & Communications

Better Rewards for Customers with Tier Upgrades

Social Engagement with likes, follows & comments

Ready to engage & win back
your customers?

See how retail loyalty is changing and how Novus can help your business meet the evolving needs of customers! Talk to our experts and boost customer loyalty wherever your customers choose to shop.

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Frequently Asked Questions

  • What is a retail loyalty program?
  • A retail loyalty program is a long-term marketing system used by many retailers to motivate repeat purchases and customer retention by offering rewards to shoppers. Rewards can be discounts, special offers, deals, or freebies that can help to increase the lifetime value of a customer with a higher average order value and purchase frequency.
  • Why loyalty program is essential in retail?
  • Loyalty programs can be beneficial in driving customer retention, which in turn helps retail brands boost revenue, increase referrals and attain overall growth. They help in identifying the most loyal customers, focus your marketing efforts on them and build loyalty campaigns that can increase their lifetime value.
  • How do Loyalty Programs work in the retail sector?
  • Points-based loyalty programs can be a great tool to collect data from customers, as they can help retailers that have a high purchase frequency to encourage repeat purchases, which will eventually increase revenue.
  • What are the top benefits of retail loyalty programs?
  • A great loyalty program can bring immense benefits to your retail business such as-

    More Customer Data

    Increase in Product Sales

    Higher Retention

    Build Social Engagement

    Lower Marketing Costs

    Increase in Review Scores

  • How Novus Can Help in Building an Effective Retail Loyalty Program?
  • Novus Loyalty comes with the best set of features that can help brands create and share meaningful interactions beyond the point of purchase to increase data capture, profitability & retention. Building customized retail loyalty and rewards program helps to engage and strengthen relationships with the most valuable shoppers.

Loyalty Blogs

customer loyalty program statics in 2022

Discounts- The Top Retail Trend to Clear Excess Inventory & Move towards Recovery

Posted on December 24, 2022 by Natalia

build stronger customer relationships experiential loyalty rewards program

Is Personalization the Key to a Successful Retail Loyalty Program?

Posted on December 16th, 2022 by Natalia

best loyalty rewards program in beauty industry

Building Successful Coalition Loyalty Programs for Retail Businesses

Posted on November 8th, 2022 by Natalia

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