Whether you're launching a new loyalty program or upgrading an existing one, Novus uses AI to find customers who can be persuaded — and delivers the right reward at the right moment to drive real, measurable behaviour change.
Trusted by 400+ enterprises across various sectors
The Problem
Your best customer always buys from you. You offer them 20% off. They buy — as they would have anyway. Your program records a “successful redemption” but you just gave away margin for nothing.
The average loyalty program wastes 40-60% of its reward spend on customers who were already going to purchase. Traditional programs measure redemption rates, not incremental revenue.
The Novus Approach
Persuadables
Customers on the fence — the right offer tips them over. This is where your budget creates real value.
Sure Things
Loyal customers who will buy anyway. Save your rewards — they don't need convincing.
Sleeping Dogs
Customers where offers actually decrease engagement. AI learns to leave them alone.
Novus measures uplift, not just redemptions. Did the offer actually cause the purchase? That's the only metric that matters.
Platform
For marketing teams designing world-class programs and the engineers who power them. A learning platform that continuously optimises your reward spend to maximise customer lifetime value.
AI analyses every customer's behaviour to predict which offer will actually change their behaviour — not just which one they'll redeem.
Measure what matters: did your program create revenue that wouldn't have happened otherwise? Novus tracks true uplift, not vanity metrics.
Multi-armed bandits continuously test offers and shift budget to what works. No more static promotions — your program gets smarter every day.
Coalition programs with shared currencies, cross-brand rewards, and seamless customer experiences across your entire partner network.
When a customer opens your app, taps at POS, or reads your email — Novus decides in milliseconds what to offer, factoring in context, history, and budget.
PCI-DSS, ISO 27001, database-per-tenant isolation. Your data never touches another client's. Deploy in our cloud or yours.
AI Intelligence
Traditional programs give everyone the same offer. Novus learns what works for each customer and adapts in real time.
Customer interacts
App, POS, email, website
Retrieve profile
Behaviour, preferences, history
Score all options
Uplift model ranks offers
Apply constraints
Budget, frequency, rules
Deliver & learn
Serve offer, measure outcome
Industries
Every industry has unique loyalty challenges. Our flexible architecture adapts to any model — from simple stamp cards to complex coalition programmes.
Debit card rewards, credit card points, savings incentives that drive real financial engagement
Omnichannel programs that learn which rewards drive basket size and repeat visits
Dealer incentives and partner programs that build lasting commercial relationships
Patient engagement programs that incentivise wellness behaviours and adherence
Frequent guest programs, coalition travel rewards, and personalised upgrade offers
Digital stamp cards, order-based rewards, and franchise settlement in one platform
Clients
“Novus has transformed how we manage our Equinox Rewards program. The platform reliability and real-time processing have significantly increased our point redemption rates across all channels.”
Technology Leadership
VP Engineering, Equitas Small Finance Bank
“Building a unified rewards ecosystem across the entire banking network required a partner who understood scale. Novus delivered nth Rewards seamlessly across our member institutions.”
Program Director
Digital Initiatives, NPCI
“With 15 million customers on the platform, we needed bank-grade accuracy and zero downtime. Novus gave us complete confidence in our debit card rewards program from day one.”
Digital Banking Head
Rewards Division, Bank of Maharashtra
For Developers
RESTful API with full OpenAPI spec, OAuth 2.0 auth, and webhook events. If you're evaluating platforms or integrating one — you'll have a working prototype before your next standup.
// Push a transaction & earn points
const result = await fetch("/api/v1/ledger/earn", {
body: {
customerId: "cust_eds_k7X2m9P4",
amount: 150,
description: "Purchase at Sydney CBD"
}}
})
// => { journalEntryId, amount: "150" }Whether you're a marketing leader designing your next program or an engineer evaluating platform capabilities — we'll tailor the conversation to what matters to you.