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Deliver personalized experiences and convert one-time diners into regulars with the right loyalty rewards for every interaction

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Restaurant Loyalty Program Platform
to Turn One-time Diners into Regular Ones

We help brands focus on gaining repeat table bookings & turning one-time diners into regular ones using a dedicated restaurant loyalty program that enhances table turnover rates, boosts revenue, increases food order values by up to 30% and focuses on to achieve monthly targets.

Low Table Turnover Rate

Make use of a loyalty program to reward customers for repeat visits to increase the chances of filling up tables and higher Table Turnover Rates.

Inconsistent Foot Traffic

Making your store stand out within the local community is essential to get your brand name out & establish yourself to achieve better foot traffic.

Tough Competition

Gaining a competitive edge in the highly populated restaurant industry can be tough and brands must focus on providing value with the right loyalty program.

Choosing the Right Restaurant Loyalty Program
to Unlock Immense Benefits

Novus enable restaurant owners to achieve their short and long-term goals by helping them run their businesses more efficiently and profitably with reliable loyalty solutions, exclusively built for your customers’ needs.

loyalty program for restaurants

Higher Margins
on Best-Selling Items

Using a restaurant rewards program and running campaigns that are focused on best-selling menu items can help you reach your goal of improving margins.

Off-Peak Hours

Restaurants often have peak and off-peak hours. Encourage customers to visit during slower times by offering special promotions or discounts.

restaurant loyalty platform
loyalty program software for restaurants

Enhance Daily
Net Restaurant Sales

Our experts can help in keeping the focus on boosting daily sales with the help of a specific loyalty program based on upselling tactics & in-house promotions.

Build Your Restaurant & Bar Loyalty Program, Your way

Developing a customized loyalty program for your restaurant is a need of the hour to meet specific business requirements & create a 360-degree engagement with customers & reward them for being associated with your brand.

Offer Reward Points based on Different Criteria

Whether it is based on customer spending, referral, sign-up, birthdays or, anniversary ensure that you reward them for how often they visit, every dollar they spend & other activities using full freedom to customize points earning & spending

One-Time Promotions or Discounts on Seasonal Items

Make sure that your brand incentivizes your guests and encourages them to try your newly added menu or seasonal items by offering a reward when they order! This will unlock new possibilities with an increase in sales & average order value.

Additional Bonuses for
Social Media Sharing

Happy guests with satisfied experiences are more likely to give good ratings & positive feedback. Encourage them to share their experience at your restaurant by offering rewards that can be used on the next order.

Unlock Repeat Purchases &
Higher Revenue with Novus

Let your customers earn loyalty points for every order they make at your restaurant using a fully customizable restaurant loyalty program built exclusively using Novus. Our team enables every brand to create unlimited custom activities to reward customers with points for purchases, engagement, marketing, referrals, or any activity. Experience growth with repeat business and an increase in revenue in no time.

  • Offer Relevant Rewards like redeemable points to your customers for Every Spend
  • Focus on Loyal Customers as they are likely to spend 45% more on food orders than others
  • Experience higher customer retention rate & increase in loyalty with the right rewards program
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repeat business from loyal customers

Taking Businesses to New Heights with Novus
Restaurant Loyalty Program Offerings

Reward customers for every interaction through an omnichannel loyalty program tailored to your restaurant and integrate it seamlessly with your offline, online, and third-party customers with ease.

online orders on the web
Online Orders on the Web

Let your customers sign into their accounts online and place their orders from your restaurant to earn points instantly through the web.

in store orders with integrated POS
In-Store Orders with integrated POS

With seamless integration of POS in your restaurant loyalty program, we help your customer earn reward points in-store.

tableside and digital loyalty rewards
Tableside & Digital Loyalty Rewards

Novus restaurant loyalty programs reward both tableside and online ordering customers with points, no matter where they order from- on-site or online.

white label restaurant app orders
White-Label Restaurant App Orders

Use our white-label restaurant mobile app to help your brand stay front and center and ensure that your customers order food on the go from anywhere, anytime and earn points!

Rules and Choices Simplified to Power up
Restaurant Loyalty Program

Using Points for Higher Visit frequency & Loyalty

One of the best ways to encourage your foodies to spend more at your restaurant is by giving reward points on every dollar they spent at your restaurant. For instance, you can offer 10 points for every $5 spent and these points can be redeemed for any food item at your store when reached a certain amount.

The below figure shows how Novus help brands to reward customers with a points campaign using the Trigger feature to check transaction conditions, campaign duration using condition, and effect which is the final valid reward for customers like a free product or points value.

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rules and choices simplified to power up restaurant loyalty program
know your customers and reward them the right way
Know your Customers and Reward them the Right Way

Analyze to see who orders frequently from your store with the highest order value and who orders rarely. This helps you reward your most loyal customers with relevant rewards keeping them engaged with your store for a long time and increasing sales.

For an instance, you can set up a loyalty campaign for customers who crosses the $1000 order value in a month rewarding them with an extra free product when they exceed the amount like Free Pastry as shown in the figure. Also, you can add conditions where you check the medium they purchased from to reward them in the right way.

Recognize your Repeat Customers

In the case of a membership tier loyalty program, the customers at the highest tier are the ones that earn the most points for every dollar spent. Your store must be able to acknowledge your top customers and must build loyalty campaigns that are different for members of each tier.

For instance, you have a membership loyalty program with Diamond, Gold, Silver, and Bronze where Diamond is the highest tier. In the figure, we are using conditions of the membership tier to reward customers with different points for each tier.

recognize your repeat customers
reward customers for their special day
Reward customers for their Special day

Show appreciation and build stronger customer relationships by rewarding customers on their special days, such as birthdays or anniversaries. For instance, you can offer $10 gift cards to your customers if they have spent more than $30 at your store. This not only makes them feel valued but also encourages them to continue engaging with your brand.

The below figure shows how Novus help restaurants to reward customers with a gift card campaign using the Trigger feature to check birthday's, anniversary or any specific occasion, using condition, and effect which is the final valid reward for customers like gift card value.

Need a Similar Restaurant Loyalty Program?
Quick Start Your Journey with Novus

If you are looking for a way to turn your new customers into regulars and grow your business with a robust loyalty program, Novus is the right platform for you. Book a demo to see how Novus can help you boost your business!

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Loyalty Blogs

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How to make your Restaurant Stand Out from the Competition

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make your restaurants stand out with restaurant loyalty program

Types of Best Channel Incentive Programs in the FMCG Sector- Explained

Posted on July 30, 2022 by Robert

make your restaurants stand out with restaurant loyalty program

Know Everything about Starbucks for Life Rewards Program

Posted on January 8th, 2023 by Robert

Frequently Asked Questions

  • How can Novus' restaurant loyalty program improve Table Bookings?
  • Novus' program offers personalized rewards, exclusive offers, and tailored experiences that enhance customer loyalty. By keeping customers engaged and satisfied, the program encourages them to return to the restaurant, ultimately boosting customer retention rates
  • Can Novus' loyalty program maintain profitability despite offering discounts?
  • Novus' program can tailor discounts and offers to ensure they are strategically applied. By focusing on higher-margin items, promoting upselling, and rewarding higher-spending customers, the program helps maintain profitability even when offering discounts
  • Does Novus' program work for both dine-in and online ordering?
  • Yes, Novus' program is designed to work seamlessly for both dine-in and online ordering experiences. Customers can earn rewards and enjoy personalized offers whether they're dining in or placing orders for takeout and delivery.
  • How does Novus' loyalty program address inconsistent foot traffic challenges?
  • Novus' program enables restaurants to run targeted promotions during off-peak hours or slow periods. By offering special rewards for dining during these times, the program helps distribute foot traffic more evenly, improving overall profitability.
  • How does Novus' program address the challenge of retaining millennials and Gen Z customers?
  • Novus' program incorporates gamification, mobile app features, and digital interactions that resonate with millennials and Gen Z customers. By offering seamless online experiences and relevant rewards, the program attracts and retains these tech-savvy demographics
  • How can Novus' restaurant loyalty program be customized for different types of restaurants?
  • Novus customizes its loyalty program to align with the unique branding, menu offerings, and customer base of each restaurant. Whether it's a fine-dining establishment, fast-casual eatery, or coffee shop, Novus tailors the program to fit the restaurant's identity and goals
  • How can restaurants measure the success of Novus' loyalty program in overcoming challenges?
  • Restaurants can measure success through various metrics, including increased customer retention rates, higher average spending per visit, improved online reviews, and more evenly distributed foot traffic during off-peak hours
  • How to build a restaurant loyalty program using Novus?
  • Building a restaurant loyalty program is easy with Novus. All you need to do is choose a pricing plan for Novus that suits your business requirements and connect with experts to help you with a seamless onboarding process, set up campaigns & track the effectiveness of each campaign.
  • Do restaurants need loyalty programs?
  • Yes, restaurants need dedicated loyalty programs for their stores to witness higher repeat business from their most loyal customers. Novus is an all-in-one loyalty rewards management software that has helped several restaurant owners to boost their business sales with unique reward offerings.
  • Can Novus help restaurants stand out in a competitive market?
  • Yes, Novus' program offers unique rewards, gamification, and personalized experiences that differentiate the restaurant from competitors. This helps attract and retain customers seeking value beyond just food, giving the restaurant a competitive edge
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