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Travel Loyalty Software Solution

Unlocking opportunities for travel companies to win travelers' loyalty and position their businesses for future growth with the right balance for both business & traveler value

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Challenges That Restrict Travel Loyalty Programs to Grow

Keeping in mind the unique challenges faced by travel and hospitality firms, Novus enables clients to build
custom-made travel loyalty platforms that will not only help to overcome these challenges but also help to
attain long-term success.


Every travel firm is offering deals and services but due to global standardization, they seem similar to one another. In such cases, it becomes a challenge to offer unique experiences and offers.

Lower Personalization

Customers today crave unique experiences, which is the key to customer satisfaction. To retain the most loyal customers, brands can offer personalized travel packages based on the way they engage with them for their travels.

Testimonials and Referrals

Customers today will not go out of their way to give testimonials or referrals, which is why brands need to offer extra benefits or value-based rewards to help brands bring in a lot of revenue.

Common Tour Packages

Modern travelers seek more unique and personalized experiences. Hence encouraging customers to try and pay for services is a challenge. To make them do so, having a good travel loyalty program is a must

Brand Reputation

When travel brands make itineraries for their customers, they may not go as planned in some cases leaving customers less than satisfied impacting the brand's reputation.


The travel & tourism industry is highly subject to seasonality, which means travel destinations are preferred based on season or month. Brands must be able to engage customers with personalized travel campaigns.

Enabling Brands to Deliver What Travelers Want

Travel agencies and tourism firms need to revamp their travel loyalty programs to win a competitive
advantage by meeting three expectations travelers have in their minds.

Power of NOW

Customers today have no time and they want instant rewards and experiences when it comes to the travel brands they want to associate with.

Tested & Proved Experiences

With stiff competition in the market where different brands are offering similar travel plans and offerings, your brand must prove to your customers that they can always rely on your services

Flexibility-My Rewards, My Way

Ensure that your customers get the freedom to choose the kind of rewards they want. Spoil them with choices to meet the expectations of every customer.

Creating New Value with the Best Customer
Loyalty Solution for Travel

All-in-One Travel Loyalty solution

We empower industry professionals to create robust and engaging loyalty programs aligned to specific client's needs, which guarantees smooth and seamless data exchange between hundreds of partners and customers globally.

Customized Solutions across Marketing Scenarios

Our team enables clients to achieve business goals for multiple marketing scenarios providing you with a wide range of promotional tools that help you reach your target audience.

Special Focus on Practicality and Security

Our team enables brands to deliver a highly scalable and secure architecture aligned to support your constantly growing customer expectations and market demands. Additionally, we offer user-friendly design helping you store data in one place giving any time access anywhere.

Always Updated on the Latest Trends

Aligned with the latest travel industry trends, the loyalty programs built by Novus Loyalty enable integration with social media channels to ensure that customers use a dedicated mobile app for their benefit.

Cloud-enabled System

Designed to be fully compatible with all major public cloud providers, our travel loyalty programs enable brands to grab all the benefits such as auto-scaling, high uptime, availability, backup, and disaster recovery.

Novus Offerings
to Turn Expectations
into Excellence

Loyalty Program

Choose any rules for marketing activities and loyalty campaigns you wish to help you meet your specific business priorities and offer personalized offers based on geolocation. Our loyalty programs are highly flexible to modify or update anytime you wish and meet requirements.

Personalized Deals
for Travellers

Based on AI and ML technology, Novus enable brands to detect customer behaviors and pattern and offer highly personalized offers and deals with ease. Experiment with various product categories and program scenarios to win travelers' hearts.

Support & Manage
Flexible Currency

Novus supports multiple currencies enabling businesses across the world to connect with customers and help in quick currency conversion. Any customer can make a quick transfer of reward points to their friends or family or get a refund if needed.

Customer Data and Insights

Our system is built with full customer data and analytics related to sales to ensure that your program meets the needs and is always up-to-date with the performance of loyalty programs. With an easy and intuitive interface, Novus support quick access to customer insights & plan campaigns.

Strong Multi-Tenancy

Novus enables businesses to run and host multiple B2B and B2C loyalty programs using a single platform and access to loyalty programs to any authorized parties within a few seconds. We offer cost-effective solutions in terms of hardware and third-party software saving money.

Access to Partner Data

We help brands to stay connected with their partners helping them make necessary updates anytime they wish to meet their evolving expectations. Novus offers access to a dedicated module to provide partners with all relevant data and tools in no time.

Real Time

We ensure that our loyalty programs offer real-time processing of all loyalty transactions. Serving as a great database for products and stores, our solutions are capable of monitoring members' activities and avoiding fraud detection and prevention mechanisms.


With the support of different types of rewards, our travel loyalty programs help to engage customers with deals, giveaways, free service, vouchers, and more. With a personalized reward system, we encourage brands to make customers more involved, helping to win loyalty.

Fraud Prevention &

Choose any rules for marketing activities and loyalty campaigns you wish to help you meet your specific business priorities and offer personalized offers based on geolocation. Our loyalty programs are highly flexible to modify or update anytime you wish and meet requirements.

Exceptional Customer

Designed to offer processes related to supporting loyalty program members, we help brands to communicate with customers easily in real-time and manage data with timely resolution of queries. We offer an AI-based chatbot, so customers can connect and get anything resolved anytime

Choose a Loyalty Program
That Reward Travellers &
Travel Companies

Travel loyalty programs were originally designed for business travelers that can meet the high thresholds to qualify for status. But things have changed tremendously after the pandemic. Travel firms must prepare for travelers’ needs, desires, and behaviors that evolve with time. Without adapting to the new updates and changes, no travel loyalty program can grow completely.

Novus Loyalty enables brands to transform their programs keeping the focus on turning their loyalty investments to value for both travelers as well as the business. Creating perceived value for travelers is essential to create a profitable loyalty program for travel companies. The more focus you keep on widening the gap between customers' perceived value and cost to the business, the better you can monetize the travel loyalty programs.

Talk to Us

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Frequently Asked Questions

  • What is the Travel Loyalty program?
  • These are the customized loyalty programs that travel companies use to provide extra incentives or benefits for customers for being associated with them. They help to keep customers engaged and choose them over and over for all their travel needs, increasing customer loyalty in long term.
  • How travel loyalty program work?
  • When your customers take travel packages from the brand, they earn extra benefits or vouchers which make them save more money during their next travel booking. Some rewards enable them to get free hotel stays, rental cars, and lower train or flight booking.
  • What are the benefits my business can get by using a travel loyalty program?
  • Providing personalized experiences and valuable rewards to travelers help brands not just to boost business revenue but also help to increase customer retention. Encourage purchase frequency and attract new customers.
  • Why loyalty programs are important in the travel and hospitality sector?
  • These programs enable travel firms or hotels to encourage customers, especially their most-loyal ones or frequent hotel guests to favor that particular brand or group of hotels over their competitors while choosing a hotel by offering discounts, deals, and upgrades.
  • What are the rewards you can offer to your travelers?
  • Travel loyalty programs offer reward points, cashback, discounts, vouchers, experiences & more enabling travelers to save more money and unlock better experiences, enabling brands to boost customer loyalty.
  • How can I promote my travel loyalty program to customers?
  • To attain maximum participation in your travel loyalty program, you must focus on giving loyalty points that customers can redeem as discounts while booking their flight/train tickets while planning trips. The best way is to offer appealing sign-up incentives.
    Another way is to reward your existing customers to bring new ones through referrals. Also, encourage them to share about your brand and travel experiences with friends, families, or social media networks.
  • How can I measure the success of my travel loyalty program?
  • Several customer loyalty metrics can be used to measure the effectiveness of your travel loyalty program such as member enrollment, participation rate, repeat purchase rate, average spend per member, lifetime value of the program, percentage of sales from loyalty members, customer retention rate, incremental margin, etc.
    Our Novus team can help you measure your program effectiveness and upgrade if needed.
  • What should I consider when designing a travel loyalty program?
  • Know your target audience and offer what they need most- whether it's discounts on travel bookings or vouchers or reward points. Program members usually look forward to traveling for lower fees based on points collected.
    Novus considers key components that must be kept in mind before designing the travel loyalty program such as value, travel options, booking capability, flexible currency, customer service, marketing, etc. You can connect with our team anytime for further details.
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