Create well-planned campaigns using loyalty features & offer value to customers
Reach your target audience better with relevant marketing offer campaign types
Build a custom campaign specifically based on your marketing goals, brand strategy, & budget
Enrich your marketing plan with unique customer engagement strategies. Customer engagement is crucial during each stage of the customer journey. We help companies in leveraging all the communication channels with targeted marketing actions based on real data, completely aligned with your annual marketing plan.
Loyalty campaigns are an effective way to bring in better opportunities for loyalty members. To let this recurring task be the easiest we came up with built-in campaign blueprints, complete testing and much more. Our loyalty campaign management system offers flexible scenario-based campaigns to target the right set of customers.
Use point-based loyalty campaigns to reward customers instantly with loyalty points for their purchases, behaviors, or specific interactions by using different earning rules that boost customer retention & engagement.
Making use of personalized tier-based campaigns enables businesses to Identify the most valuable customers and grow retention by offering increasingly better benefits in exchange for purchases and engagement actions.
Digital wallet loyalty program management enables businesses to help customers keep track of earned and redeemed points or cash back. Make use of effective loyalty strategies and offer a personalized experience to save, spend and get a refund instantly in a digital wallet solution.
Providing instant incentives to engage and retain customers with cashback loyalty campaigns are an amazing way enabling brands to give a chunk of the spending back into the customer's account encouraging them to repeat purchases.
Acquire new customers with less costing by using customized referral loyalty campaigns. Let your customers share a word about your brand’s offerings with a friend or colleague & get rewarded on every successful referral.
Make use of timely marketing & targeted promotion campaigns to drive engagement via various mediums like SMS, emails, instant messaging, etc. and build a stronger customer base with relevant offers & discounts based campaigning on seasonal sales, special occasions like birthdays, anniversaries, christmas, new year, new product launches, etc.
Cannot find loyalty campaigns that you are looking for? We have custom-made campaigns as well that fit perfectly as per the specific business needs. Build a well targeted approach to reach the maximum customer base and test it to avoid any errors in the process before the final launch of your campaign.
Design Campaign Workflow
Precise Customer Targeting
Seamless Omni-Channel Experience
Full Control of Campaign Budget
Keep Track of Campaign Progress
Reporting & Analysis of Campaign Results
Our smart campaign workflow tool can help a loyalty program rule turn into a campaign right away. It comes with a smart dashboard with unlimited flexibility and quick integration with the existing loyalty program.
Equipped with custom workflow mechanisms for automation of campaign processes, we enable you to manage the flow of marketing operations. Using workflow-oriented templates, Novus enables you to plan the set of defined tasks that will be automatically assigned to campaigns.
Using our campaign management module, you can assign users according to their roles/tasks and create access for third parties like agencies, vendors, etc. to make anyone a part of the campaign creation process.
With advanced customer segmentation, we help you target the audience as per their demographics, channel preferences, earlier shopping experiences, campaign history, etc.
To deliver highly personalized experiences, make use of segments, import, merge & filter new or existing target groups in cross-channel campaigns.
Make use of our templates to create engaging content for customers and communicate directly via different channels i.e. emails, text messages, or personalized mobile notifications.
Based on your preferences, feel free to choose and send individual, cyclical, or triggered messages and schedule to engage customers with offers.
Gain complete control over your campaign budget by assigning marketing costs associated with a single campaign or sponsors. Also, compare the estimated & actual costs of marketing operations.
To help you decide whether your budget matches your campaign costs, you can easily calculate communication costs and split expenses among cost centers and campaign stages with ease.
To help you meet your campaign goals effectively, our solution offers an easily customizable dashboard that provides you with all the updates on your promotional operations.
Get access to real-time tracking of key metrics regarding communication with customers such as click-throughs, open rates, bounce rates, unsubscribe numbers, etc.
Get information about your campaigns’ results delivered in any desired format of report templates i.e. PDF, XLS, XLSX, CSV, etc. with advanced reports for analysis of data associated with message delivery and engagement.
Along with ad-hoc reporting and marketing analytics with dashboards, make use of automated report-sharing options with the team on regular basis for timely insights.
-Mark Pullen, Program Manager
- Nicolas. P, Owner, Retail
Posted on April 11, 2021 by Robert
Posted on March 30, 2022 by Robert
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