Loyalty Blogs

	Industry	Food & Beverages
	Genre	Coffee Shop
	Brand Website	Starbucks Coffee Company
	Loyalty Program Website	Starbucks® for Life (starbucksforlife.com)
	Overall Score	8 out of 10
	Location	35,711 (2022)

Verdict 

The renowned coffee chain, Starbucks come up with Starbucks for Life game at the end of every year that gives their customers freebies, discounts, and a shot. Starbucks’ rewards program for 2022 was really a big hit with over 4 million prizes up for grabs. The two winners will be getting a daily credit for 30 years for one free food or beverage item at participating Starbucks stores in the U.S.  

This annual event for this holiday season was valid from 29 November 2022 to 1 January 2023 giving users a chance to enter the Starbucks for Life Sweepstakes by visiting www.starbucksforlife.com. All they need to do was enter their Starbucks rewards account information and click the snow globe on the screen to shake. The game is definitely worth trying for all Starbucks fans. Along with two winners, the game offered several rewards to other winners with plenty of goodies and rewards.  

Brand Overview 

Starbucks needs to introduction as it is quite popular with all coffee lovers. Starbucks Corporation is an American multinational chain of coffeehouses & roaster reserves, headquartered in Seattle, Washington. This famous coffee chain has over 35000 stores across the globe operating both online and in stores. The Starbucks Loyalty Rewards Program enables their customers to be a part of and earn their way to free coffee and treats.  

The Program  

Every year, Starbucks comes up with Starbucks for Life game where users can try their luck every day for a period to win daily credit for free food or beverage for 30 years in the U.S. participating stores. Any users can visit Starbucks for Life website & play by clicking the snow globe on the screen to shake it. Once the users have shaken the snow globe, they will either get a holiday light, a random game piece, or an instant win or nothing. These results will add up to freebies. Users can play only once a day unless they win additional free plays. The game does not apply to Starbucks partners (employees). 

How Does Starbucks for Life Work? 

• Visit Starbucks for Life’s official website – www.starbucksforlife.com  
• Enter your Starbucks Reward Account information (if users don’t have an account on Starbucks Rewards, create one and use the credentials) 
• Play the game by shaking the snow globe once a day from 29 Nov 2022 to 1 Jan 2023 
• To claim Starbucks for Life, the user must collect three “Starbucks for Life” tokens from the snow globe. Every user will be randomly given a token, but with only two “Starbucks for Life” tokens given per day, it is quite difficult to get the grand prize without lots of luck. 

• As Starbucks is only giving 2 winners the Starbucks for Life rewards this year, you are out of luck if the two winners are already named.  
• Starbucks for Life winner will receive a daily credit for 30 years for one free food or beverage item at participating Starbucks stores in the U.S. excluding alcohol. 
• Starbucks for 6 months or 1-month winner will get a daily credit for one free food item or standard menu beverage during the period specified, redeemable at participating stores. 

Additional Games & Rewards in Starbucks for Life  

3 Game Pieces of a kind 

• Users must get three game pieces of the same type to win a prize like 1000 stars, 500 bonus stars, etc. among the options of 10 different game pieces. Users will get one of the 10 prizes if they get three same game pieces at a time.  
• As users won’t be able to exchange game pieces for another, it can take time and luck to get three game pieces of a kind.  
• Here are the details of all the prizes that the Starbucks for Life sweepstakes will give in 2022- 

1. Free Starbucks for Life (reg. $64,605) — 2 Prizes Given in 2022 
2. Free Starbucks for 6 Months (reg. $1,076.75) — 25 Prizes Given in 2022 
3. Free Starbucks for a Month (reg. $177) — 100 Prizes Given in 2022 
4. Delta Air Lines Flight Certificates (reg. $1,360) — 20 Prizes Given in 2022 
5. 1,000 Bonus Stars (reg. $38.10) — 8,000 Prizes Given in 2022
6. 500 Bonus Stars (reg. $19.05) — 1,000 Prizes Given in 2022 
7. 150 Bonus Stars (reg. $5.72) — 35,000 Prizes Given in 2022 
8. Mocca Master Coffee Brewer (reg. $369.95) — 20 Prizes Given in 2022 
9. $50 Starbucks Gift Card — 1,000 Prizes Given in 2022 
10. Cold Brew Kit (reg. $24.95) — 100 Prizes Given in 2022

6 Holiday Lights  

The Starbucks for Life program enables users to shake the snow globe and one of the several possibilities is to get six individual holiday lights, which will give one of the three prizes, listed below- 

1. $1 off a Handcrafted Beverage Coupon — 50,000 Prizes Given in 2022
2. Starbucks Reserve Tote (reg. $24.95) — 2,000 Prizes Given in 2022
3. Starbucks Ornament (reg. $19.95) — 2,000 Prizes Given in 2022 

Instant Prize Tokens 

In this, users will get a chance to win an instant prize token enabling them to collect a reward right away. Here are the instant reward options that the user will get- 

1. Starbucks Reserve Coffee (reg. $14.95) — 3,000 Prizes Given in 2022
2. Siren Retail Keychain (reg. $12.95) — 2,000 Prizes Given in 2022
3. $10.00 Starbucks Gift Card — 7,000 Prizes Given in 2022
4. Free Handcrafted Holiday Drink (reg. $5.50) — 16,000 Prizes Given in 2022
5. $5.00 Starbucks Gift Card — 12,000 Prizes Given in 2022
6. Free Bakery Item (reg. $3.01) — 150,000 Prizes Given in 2022
7. 50 Stars (reg. $1.91) — 26,000 Prizes Given in 2022
8. $0.50 No Kid Hungry Donation and 25 Stars (reg. $1.00) — 200,000 Prizes Given in 2022
9. 25 Stars (reg. $0.95) — 800,000 Prizes Given in 2022
10. 10 Stars (reg. $0.38) — 601,000 Prizes Given in 2022
11. 5 Stars (reg. $0.19) — 2,100,000 Prizes Given in 2022

How to Get Extra Chance to Shake the Snow Globe? 

Holiday Run Game  

This game called ‘Holiday Run’ can be found on the Starbucks for Life page where users can get a chance to shake the snow globe by earning 4000 points in the game. The users can play the game by guiding the mouse away from obstacles and getting into Starbucks Holiday cups. The total points earned in the game decide whether the user will get the chance to shake the snow globe or not. Running a basic Customer Point System can be effective for many businesses that are planning to build a rewards program to encourage additional purchases. 

Take a Survey 

Users get a chance to earn gameplay when they fill out a survey. For users who don’t want to pay for 10 purchases through Starbucks Rewards account, they can still play the game. All they need to do is go to the bottom of the Starbucks for Life page and find the section which says “*To enter without making a purchase, click here.” 

Once clicked, they will be redirected to the three-minute survey. Once the survey is completed, they get another chance to shake the snow globe without having to purchase anything. 

Additionally, users can enter the Starbucks for Life Sweepstakes up to 5 times a day just by completing tasks. All they need to do to enter the sweepstakes more than once a day is to load Starbucks Rewards account with $20, make 10 purchases using the rewards account & shake the snow globe for 7 days continuously.  

Final Takeaways 

As we can see Starbucks for Life program can be quite fun to play with attractive rewards for free treats, building such a rewards program can be quite beneficial for brands to engage their long-time customers and even attract new ones.  

Novus is all-in-one Gamification and Loyalty Software that enables brands across the globe to build engaging loyalty solutions with gamified campaigns for a meaningful and fun loyalty experience. If you are planning to build a reward program like “Starbucks for Life” for your business, talk to our experts and find out how Novus can help to add gamification to loyalty programs. Book a demo today to know more.