Loyalty Blogs

Klarna To Lean into Customer Loyalty with Buy Now, Pay Later Reward Program “Vibe”

  • Posted on September 8, 2023 by Robert
  • Reading time about 5 minutes
klarna loyalty program

Today, online shopping is the need of everyone to get their favorite products at a cost-effective price. Signing up for rewards and exclusive deals is a no-brainer for online shoppers who look for better savings on their shopping. Klarna is one such shopping destination for millions of people around the world. They have launched a loyalty campaign management “vibe” for customers to earn points for every dollar they shop. In this blog, we will discuss what is Klarna loyalty program “Vibe” is all about, how it works, and why it is gaining popularity.

What is Klarna and How it Works?

Klarna is a Fintech company that offers “buy now, pay later” (BNPL) services allowing shoppers to make purchases from online retailers and physical stores. Customers can purchase the product without paying the entire amount upfront. Customers can pay for their purchases in four interest-fee installments charged every two weeks or pay the entire amount within 30 days. They can also finance their purchases over a longer period. Thus, Klarna is bringing a generational shift away from credit cards.

Shop at your favorite stores within the Klarna app, at your local mall, or anywhere online and check with Klarna. From finding what you love to paying overtime, Klarna makes every step smooth for online purchases and store shopping. After your successful shopping, Klarna may perform a soft credit check and allow you to make payments with no fees to consumers who use its “Pay in 4” service at participating retailers. However, Klarna charges a service fee of $2 when you use the app at other retailers.

What is Klarna’s “Vibe” Loyalty Program All About?

“Vibe” is the Klarna loyalty program for its customers. Klarna offers more than a loyalty reward program. It is a one-stop shop for all your online shopping where you can shop for various categories and pay later after 30 days or in easy installments. Customers shopping through Klarna will now be able to earn rewards with each purchase, as part of the new Klarna loyalty program “Vibe”.

1. Earn Points While You Shop with Klarna

For every dollar spent through the Klarna app, consumers participating in the loyalty campaign management program will earn 1 point for every $1 you spend with Klarna called “Vibe.” Customers can join the Klarna rewards club for free and earn points on all their shopping, excluding Klarna card purchases. They are also offering a $5 welcome reward when you sign up with Klarna.

2. Redeem “Vibe” for Rewards

Members can then redeem the earned “Vibes” in exchange of rewards such as gift cards to major retailers. Klarna has partnered with over 250,000 stores, including H&M, Etsy, Foot Locker, Sephora, Adidas, Starbucks, Macy’s, etc. so that you can use the most popular services. Once you have earned 250 vibes, you can get a free gift card or voucher of your choice.

3. Exclusive Offers and Double Earning

As a member of Vibe, get ready to take part in exclusive offers and early access to sales and product drops, deals, and much more. They also provide you a chance to earn double vibes at specific retailers.

4. Track Your Progress

Klarna loyalty campaign management allows you to keep track of how close you are to your next reward by checking a progress bar right from the app. You find all your earned rewards under “Unlocked rewards”.

5. Rewards and Points Expiration

Your points do not expire. When you unlock a new reward using points the expiration dates of your claimed rewards may vary depending on the individual reward and its details can be found on the delivery page of each reward. Once a reward is claimed it cannot be changed to another one.

“Loyalty programs influence 69% of U.S. consumers and enhance their purchasing decisions. Klarna reported to reach 7.85 million U.S. users on its platform and delivering values and an end-to-end shopping experience to its customers.”

Klarna’s loyalty program- “Vibe” aims to extend the wider eligibility associated with credit card rewards to its credit-averse users at physical stores when shopping with retailers available in the app. It also caters to shoppers who already have loyalty cards at participating Klarna merchants. The “Vibe” loyalty campaign management program allows them to earn additional points on purchases.

Also Read: Why Businesses are crushing over the new trend “Buy Now Pay Later”

How Novus Can Integrate Loyalty Program Management Software Like Klarna?

Novus is a scalable all-in-one loyalty program management software. At Novus, we enable businesses & enterprises to build fully customizable loyalty programs with pricing plans that suit your pocket. As Buy Now Pay Later (BPNL) program is gaining popularity across businesses and is quite effective in keeping debts under control. We can design to build loyalty program management software for bespoke rewardable events with bank-agnostic functionality and simple API integration. Thus, eliminates the need to carry plastic loyalty card versions, while still enabling shoppers to collect all points and benefits at any merchant’s physical store with the Novus loyalty management software.


Klarna is a leading buy now, pay later (BNPL) service with a strong presence of its digital loyalty card offering in almost 18 regions of the world. Klarna Loyalty program “Vibe” allows shoppers to earn rewards from over 200,000 merchants by using the Klarna app or selecting Klarna as a payment method. If You want to build a loyalty program management software like Klarna then we at Novus can help you with a customized loyalty program software that aligns with your business goals and delivers exceptional customer loyalty.

  • © 2024