Loyalty Blogs

How Loyalty Programs Can Build Lasting Connections During Christmas?

  • Posted on December 20, 2023 by Robert
  • Reading time about 5 minutes
Christmas loyalty programs

We know there’s nothing quite like Christmas & the most wonderful time of the year is here with holiday cheer spreading around the corner! Lights are twinkling during holidays & businesses are getting prepared for one of the busiest & most joyful times of the year. The record says £27.6 billion is estimated to be spent on Christmas gifts this year in the UK, which means businesses are gearing up for the holidays.

As we know building a well-crafted loyalty program during the festive season is extremely important, it’s high time that businesses set up their loyalty programs to offer valuable rewards! In this blog, we will help businesses make the most of the holiday season and build customer loyalty using the best strategies to implement in Christmas Loyalty Programs.

Rising Demand for Loyalty Programs Offering Value

Whether you own a small business or a large business, building customer loyalty is essential for long-term growth & success, especially during the holiday season. This is because customers have so many options available in the market and it is important for your business to stand out & create festive experiences more rewarding for your loyal customers.

Research conducted in the UK states that 66% of shoppers are more likely to use a loyalty program to buy gifts, rather than going to competitors to make their purchases. Considering the impact of the higher cost-of-living crisis, more and more customers are seeking value for their money, time and effort. The holiday season gives your business a chance to reconnect and reward customers for good long-term relationships.

Aimed to achieve higher customer retention by offering rewards and incentives for repeat purchases, the loyalty program acts as a marketing initiative where your business rewards your customers with freebies, points, discounts, or exclusive perks for being regular customers. Here, the loyalty program is a way of thanking customers for being connected to your brand’s offerings and rewarding them to make their experience more amazing and memorable.

Reasons to Invest in Loyalty Programs This Holiday Season

After all, we can see that loyalty programs help to strengthen relationships between brands & their customers with benefits such as higher brand loyalty and an increase in repeat purchases. Building a good loyalty program for small businesses or enterprises is what you need to help turn your one-time shoppers into lifelong brand advocates. Additionally, the well-crafted programs can help in extracting valuable customer data to help understand their needs better and tailor future marketing campaigns for better growth.

Here are some of the main reasons why you must use a loyalty program to create a cheerful season of shared joy and lasting bonds with your customers during Christmas.

– Build Better Connections

The best thing about the holiday season is that it helps brands unlock opportunities where they can build genuine connections with customers. There is no better way than using loyalty programs, which is a structured way to keep customers engaged beyond the purchase relationship.

Show appreciation to your customers this holiday season by offering exclusive Christmas rewards & benefits, helping brands to build a stronger connection that goes beyond the festive season.

– Tailor-Made Reward Offerings

Go beyond basic rewards and offer benefits like holiday-themed rewards or products, early access to exclusive Christmas sales, special festive treats, etc. This will not only help to delight your customers but also help in creating a positive impact between you and your customers.

Spread the joy and cheer of Christmas with the help of a tailored loyalty program offering customized holiday-based rewards that are aligned to add the festive spirit.

– Stay Ahead of the Competition

Another thing that must be kept in mind is that customers’ inboxes are filled with promotions and deals during the holiday season, which is why staying front of mind can be a challenge.

Make use of a loyalty program that offers a consistent touchpoint to ensure your brand stays in the forefront of customers’ minds. Stay connected with customers to be ahead of the competition by using exclusive Christmas offers and rewards during the festive season.

– Encourage Repeat Visits & Purchases

The holiday season is all about gifting to your loved ones and building a loyalty program that revolves around your customers’ shopping needs can turn one-time buyers into repeat visitors.

Take advantage of the holiday rush and win customer loyalty for the long run using incentives for multiple purchases and loyalty rewards or points redeemable for future purchases.

– Data-Driven Customized Marketing

One of the best things about using a loyalty program is that it enables businesses to collect valuable customer data, which can be used to offer tailor-made experiences using well-planned marketing loyalty campaigns.

Take time to understand specific customer needs and preferences during Christmas, so that you can tailor promotions and offers accordingly. This will help customers feel understood and valued by the brands during the holiday rush, which will boost long-term relationships in the future.

Final Takeaways

Building customer loyalty during the holidays is not only an option but an essential part of your business to unlock a great opportunity to connect with customers on a deeper level. It’s time for your business to go the extra mile this holiday season and provide exceptional service with memorable experiences through loyalty offerings that can build a larger customer base.

Being a renowned Gift Card Loyalty Program Platform, Novus can be a great help for startups and enterprises to spread holiday cheer and build lasting relationships with their valued customers with well-planned loyalty programs during Christmas. Ready to take advantage of the holiday season and build a sense of connection, joy, and exclusivity? Talk to our Novus experts and unlock the immense benefits of increased sales and customer retention!

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