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Top SMS and Email Strategies to Make the Most of BFCM 2023

  • Posted on November 15, 2023 by Robert
  • Reading time about 5 minutes
BFCM 2023

We are hardly three weeks away from Black Friday Cyber Monday (BFCM 2023), and it’s safe to assume that endless hours have been spent streamlining lead engagement and setting up the right communication flows.

As an e-commerce business owner, you must be geared up to make the most of this high-stakes shopping season. Before we discuss the top SMS and email strategies for a fruitful BFCM (Black Friday Cyber Monday) 2023, here’s a heads-up on the preparations.

SMS and Email Essentials for BFCM 2023

Picture this: SMS subscriptions at checkout gave a 60% boost in engagement. This is just a trailer. If you add BFCM-themed pop-ups with spin-to-win magic too, you can double your subscribers with a click. A well-thought-out preparation doesn’t end there. Next would be conversing with your newfound audience. You can engage them with well-designed SMS and email conversational flows, boosting your connections and paving the path for high-converting click-to-buy campaigns. Tada! You have just gathered zero-party data by building authentic connections with your potential customers. You are all set for personalized and irresistible offerings. Before entering the last lapse of Black Friday marketing campaigns, it’s also important to set up pre-BFCM tracking for precise targeting, ensuring that your offerings are hitting the right chords.

If you think you have achieved the above, you are ready to enter the BFCM month. Here’s a step-by-step guide to handling the BFCM frenzy.

Step-by-Step Guide for Deploying the Top SMS & Email Strategies for BFCM 2023

November is here, and it’s time to deploy your best SMS and email effort. Following are the steps toward a successful BFCM season.

Lay Out a Campaign Schedule

The importance of crafting a well-planned campaign schedule cannot be undermined when running a successful campaign. Don’t wait till Black Friday. You should engage your audience throughout November. You can make use of the Black Friday loyalty program platform to streamline the planner. Start by curating a list of dates and campaign ideas, complete with SMS and email templates. You can also launch the teaser offers and Thanksgiving essentials.

Start the Hype Before BFCM Day

Don’t wait for the day. Instead, deploy SMS and email campaigns to create a buildup to the BMFC day. Send mail and SMS to your loyal customers, informing them of VIP access, exclusive perks, and bigger discounts. It will keep them interested in your Black Friday marketing campaigns.

Black Friday is Here!

It’s time to announce the big discounts and Thanksgiving deals. Trigger your audiences with CTAs (call to action) like ‘limited time only” and “last chance” to create FOMO. Infuse your SMS and emails with such CTAs to prompt readers to act.

Hold Your Audience with Weekend Offers

Cyber Monday awaits your audience with mind-boggling offers, but there’s a weekend in between. Let sales opportunities persist. You can reward the last-minute shoppers with extended deals or gear them up for Cyber Monday. Effective SMS and email campaigns can be an ideal carrier for weekend sales.

Here comes Cyber Monday

Run your planned offers for the day and roll out the exclusive deals. At this juncture, you can target the procrastinators by extending offers until Tuesday. SMS engagement here can target on highlighting the added incentives.

Post Purchase Engagement

Focus on taking the shopping experience beyond checkout with stellar post-purchase care. Utilize transactional texts and post-purchase emails to inform customers about order details, tracking numbers, and shipping updates. Strengthen the bond, build trust, and enhance retention for a lasting customer relationship.

Role of Loyalty Campaigns for SMS and Email Success in BFCM

Integrating loyalty campaign management into Black Friday and Cyber Monday can be a game changer for e-commerce businesses. Here’s how they do the job:

1. Effective loyalty programs can help you identify the most loyal customers, and you can effectively deploy targeted VIP access. You can send exclusive messages highlighting VIP status and offering sneak peeks at BFCM deals.

2. You can elevate your e-commerce game by using loyalty campaigns to design special rewards and discounts tailored for your loyal customers through personalized SMS and email messages.

3. You can reward your loyal customers with a BFCM-exclusive loyalty point boost by letting them know through strategic SMS and email campaigns, enhancing the overall value proposition of your loyalty program.

4. You can keep your customers by alerting them to exclusive redemption opportunities through well-timed SMS alerts and email notifications, creating a sense of exclusivity and motivating active participation during the BFCM frenzy.

5. You can send them SMS and email to express gratitude, reinforce VIP status, and communicate upcoming post-BFCM loyalty benefits, ensuring a sustained and flourishing relationship with your loyal customers.

Invest in a Loyalty Platform to Double the BFCM Impact

It’s a great idea to invest in a reliable loyalty platform to automate your SMS and email campaigns. A dedicated loyalty solution, such as Novus Loyalty, helps you identify, engage, and retain your most valuable customers during high-stakes events like Black Friday and Cyber Monday.

As the BFCM 2023 frenzy approaches, a loyalty platform can bring much-needed support to your marketing strategy. Start a free trial today.

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