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Travel Loyalty Program- Deliver and Value Your Customers with Reward Miles

  • Posted on April 20, 2023 by Robert
  • Reading time about 6 minutes
Travel Loyalty Program

We have all been reached up to and provided with lucrative offers to sign up for a travel loyalty program or a travel rewards credit card. Even if you don’t travel frequently, travel, and airline companies target audiences and offer various points, savings, cashback, and miles to save for your next vacation that can be redeemed for free or discounted travel.

Miles-based travel loyalty programs help millions of budget-conscious travelers to save huge on traveling, booking hotels, flights, railway tickets, etc. Travel loyalty programs are a catch-all term integrated by various travel brands and businesses to deliver reward miles to frequent flyers and travelers. Here, we will get to know how the travel loyalty software solution delivers value to customers with reward miles.

Challenges of the Travel Industry in Gaining Loyalty

Intense Competition

The travel industry is highly competitive, with many companies vying for the same customers. This makes it difficult for companies to stand out and offer unique deals and services that can differentiate them from their competitors.

Lower Personalization

Customer needs and preferences can change quickly, making it challenging for travel companies to keep up and adapt their loyalty programs. Travel companies and businesses cannot offer personalized travel packages based on the customer’s needs and demands.

Testimonials and Referrals

Today’s customers need good rewards and proper service from brands to deliver word-of-mouth marketing. Once they are satisfied, they will surely go out of their way to give testimonials or referrals. Brands need to offer extra benefits or value-based rewards to help brands bring in a lot of revenue.

Common Tour Packages

Modern travelers seek more unique and personalized tour packages and experiences. Curating unique packages and encouraging customers with personalized travel campaigns is a challenge among travel companies.

Fragmented Loyalty Programs

The travel industry has many different loyalty programs, making it difficult for customers to keep track of rewards and benefits across multiple programs. Many rewards and points don’t align with customer needs, and this can lead to frustration and disengagement among customers.

How Travel Loyalty Program Works to Build Loyalty

A travel loyalty program is a quick and easy way to engage audiences with rewarding points and miles. Travel companies offer membership rewards and bonus miles to join and maintain membership. Many airlines company, travel, and hotels brands collaborate with banks and credit unions to deliver top-of-box services to their customers. Whenever a customer makes a purchase then they can earn more miles faster than they would earn through cash or a non-travel card.

Builds Membership and Status Tiers

Most travel brands and companies use travel loyalty software solutions to implement status tiers to identify prolific, brand-loyal travelers. They automatically sign-up customers for loyalty programs without applying for an associated credit card. Delta SkyMiles’ Medallion program offers SkyMiles to customers and integrates customers into their loyalty programs without opening a credit card. Integrating a travel loyalty program helps you segment your customers into tier confers progressively and deliver them more generous benefits based on their tiers.

Delivers Reward Miles to Customers

Most major airlines and travel brands have at least one associated consumer credit card to deliver reward miles to customers. These cards typically earn miles when customers make a transaction at an accelerated rate. The best customer loyalty solution for travel helps you to deliver substantial mile bonuses at sign-up, partner credit card, etc. You can also integrate reward miles at a purchase rate of at least 1 mile per $1 spent for the customers. These rewards help you to engage audiences and integrate the best solution for customers.

Value Reward Miles That Align with Customers

There is no doubt that travel loyalty programs deliver reward miles to customers but don’t provide a steady redemption value that aligns with the need and demands of customers. Therefore, they’re sometimes referred to as arbitrary currency for them. Novus travel loyalty software solution helps airlines, hotels, railways, and other sectors to deliver attractive reward miles to customers based on a bevy of factors including fare class, route distance, route demand, and time of year.

Redeeming Reward Miles

In most cases, customers tend to redeem reward miles within the next purchase. They typically redeem directly with the miles’ issuer within the same booking platform with an agent or through self-redemption. If they don’t have enough miles to cover the full fare, then they can use a card or cash to redeem their reward miles. Novus travel loyalty software solution allows brands and businesses to curate different types of redemption options for customers. Decide how to redeem your miles and remember the factors for the calculation of their final redemption value.

Transfer Reward Miles with Other Programs

Customers are more attracted to travel and airline brands that offer them reward miles that are redeemable on various segments like- hotels and rental car companies. Thus, they can easily redeem their earned miles apart from the traveling or booking airline tickets. The best customer loyalty solution for travel allows you to transfer or convert reward miles to and from other travel loyalty programs. It becomes important to understand the approximate value of the two systems for the brands that allow their customers to exchange or transfer miles.

Novus Travel Loyalty Program to Reward Miles

Travel loyalty programs were originally designed for business travelers that can meet the high thresholds to qualify for status. But things have changed tremendously after the pandemic. Travel firms must prepare for travelers’ needs, desires, and behaviors that evolve with time. Without adapting to the new updates and changes, no travel loyalty program can grow completely.

Novus Loyalty program is designed to incentivize customers by offering them a range of benefits and rewards. It can be used by travel businesses to reward and retain their customers. Novus Loyalty program can be easily tailored to offer rewards based on various criteria, such as the amount of money spent, the frequency of travel, or the types of products or services purchased. Thus, creating perceived value for travelers while increasing customer retention, customer satisfaction, and building higher customer lifetime value.

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