Loyalty Blogs

Excellence in Finance: Mr. Deepak Tomar’s Take on Innovation in Loyalty

  • Posted on February 9, 2024 by Robert
  • Reading time about 3 minutes
Innovation in Loyalty

FiNext Conference 2024 is just around the corner, and all eyes are on the nominations. It is one of the most anticipated FinTech conferences to feature leaders and experts from across the world. With Novus Loyalty getting a nomination for Excellence in Finance for innovation, Mr. Deepak Tomar, CEO of Novus Loyalty, has shared his take on the importance of innovation in loyalty management in this space. 

Novus Loyalty has successfully catered to the needs of banking and fintech businesses. The secret ingredient behind the exceptional success rate of Novus as a SaaS platform is the continuous emphasis on customization and innovation in loyalty. 

As the CEO of Novus Loyalty, Mr. Tomar has demonstrated a commitment to getting to the bottom of the problem. Let’s face it—the fintech space is evolving, and so are the needs of businesses. There’s a constant evolution, and matching that pace is the key. He has approached every collaboration as a unique opportunity to innovate and craft a highly customized SaaS solution. 

Mr. Tomar understands the importance of agility and adaptability in the ever-changing FinTech landscape. What works today might not work tomorrow! That’s how we innovate highly efficient loyalty solutions for our clients. 

It’s all about what we are solving. He credits Novus’s success to its high utility for fintech players. This wasn’t all done in a blink. Understanding clients’ needs and challenges was the first step. The fintech industry operates in a complex regulatory environment, making adherence a requisite when it comes to data security, privacy, and financial compliance.   

In a conventional scenario, it narrows down the scope for innovation due to the inherent complexities of this space. That’s where he thinks we have carved a niche. We are specialists with proven expertise in understanding how loyalty in fintech works and how we can craft a high-performing digital solution to meet the requirements. 

We bridged the gap! 

Mr. Tomar’s take on innovation in loyalty management underscores the importance of agility, customization, data-driven insights, seamless integration, innovative technologies, and collaboration in driving success in the FinTech space. With Novus Loyalty getting a nomination for excellence in finance at the FiNext Conference 2024, our emphasis on innovation gets validation.  

About the FiNext Conference 2024 

FiNext Conference 2024 is one of the biggest banking and fintech conferences and expos in MENA and APAC. On February 28 and 29, when Mr. Tomar attends the conference representing Novus Loyalty, he will be sharing his wealth of knowledge about innovation in loyalty, and the power of collaboration. 

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