Top 10 Strategies to Increase Repeat Purchases In Your Business
- Posted on June 23, 2022 by natalia
- Reading time about 4 minutes
Irrespective of which industry you belong to, gaining customer loyalty with a boost in sales is what every business look for! However, with stiff competition in the market that offers similar services like yours, it can be hard to make a presence and gain a competitive advantage. That is why a well-planned strategy that understands your audience’s needs is what you need to increase repeat purchases and avoid them from switching to your competitors.
Before we take experts’ advice, we need to know the loyalty rewards marketplace in detail to help in choosing the right offerings through the loyalty program and boosting your revenues with repeat purchases. In this blog, we will discover everything that must be kept in mind to boost repeat purchases by customers.
Best Tips to Encourage Customers to Make Purchase Products
1. Offer Added Value to Customers
One of the most effective ways to encourage repeat purchases is to provide added value to existing customers, as they have already purchased from your brand and have gained trust in your products/services. This value-driven approach helps in cultivating the relationship by offerings a free tester of your product, and free subscription services with purchase.
2. Real-Time Updates for Transparent Communication
Keeping customers informed about their orders throughout each stage is essential to building trust for both new and existing customers. Be available when customers come up with any queries & respond quickly to build connection, which eventually gets converted to repeat business.
3. Keep Customers Engaged
Even after the initial sale, you must keep your customers engaged with your business and provide value. For instance, you can start by sending them additional offers for your next purchase or extra products free of charge to ensure that they engage with your brand again. This not only helps in the sales funnel but provides better ROI to customers.
4. Incentivize Customers with Loyalty Rewards
Customers love being rewarded for doing nothing but making purchases from your brand. Make use of a basic rewards program or Cashback Loyalty rewards program that offers points in the form of cashback whenever they make purchases, which can be redeemed later for free products or services, which increases the chance of repeat purchases.
5. Offer Unique & Relevant Products
Make sure that you provide offerings that are essential for your customers. Keep the special focus on exclusivity for personalized customer experiences. E.g. your products must have unique features, only available at your store, limited quantities, etc. which encourages customers to make the purchase as early as possible.
6. Encourage Customers to Reorder
If you are offering products to your customers, make sure to ask them if they need them again and how often they need them after their first purchase. Research says most of the customers need their products resupplied after every 8 weeks. You can offer an additional 10% off on all future orders to boost the chance of sales.
7. Find Out How You Make Customers’ Lives Easier
There is a high chance that your customers will come back if your services or products are making their lives better and easier. Ensure that you take time to listen and know what the customer’s goal is. This will help in communicating to customers in a way that educates them with solutions to reach their goals.
8. Keep Focus on Exceptional Customer Experience
Apart from amazing discounts and promotional deals, customer experience is what you can never ignore. Deliver value to customers through great experiences to avoid customers switching to your competitors because of the bad experiences. Let your team focus on the good experience or else you cannot retain customers as it is the top growth strategy
9. Embrace the Latest Tools & Technologies
With many tech-savvy customers, your business must ensure that you make use of the latest technologies to cater to the needs of customers. Let your customers find value in your products and services so that they don’t have to look out for other options. Advanced tools can help your business by helping you learn and improve your offerings.
10. Use Gift-with-Purchase Strategy
Another best way to incentivize repeat purchases is to make use of gift-with-purchase programs. If you plan to incorporate branded merchandise into a gift-with-purchase program where you offer a gift with every purchase, this will not only create goodwill but also encourage and convince customers to buy again.
Hopefully, you must have got some idea about the strategies that you can apply in your business to attract more customers and increase sales not just once but several times. The more creative and better you will offer, the more the crowd you will attract, thereby increasing the chance of retaining customers in long run.