Unleash the Untapped Loyalty Benefits with a Proactive Loyalty Program
- Posted on June 28, 2023 by Robert
- Reading time about 5 minutes
Are you using customer loyalty programs for discounts and promotions to spur repeat customer purchases? Do you find your loyal customers shop with you when they have a sale offer and discount code?
If the answer to the above two questions is “Yes” then you need a proactive customer loyalty management software that is designed to tap into the untapped benefits of customer loyalty. In this article, we will discuss how you can build stronger relationships with customers and deliver engaging and rewarding customer experiences.
Is Your Loyalty Software Provider Proactive for Business?
New loyalty programs are popping up every day and are being offered to new and existing customers. They are also targeting social media, newsletters, and even in-store. But targeting and boosting customers’ loyalty can be a tough nut to crack.
We all know that building customer loyalty is crucial for any successful business. Businesses such as hotels, airlines, restaurants, banking, and retail are relying long on loyalty programs to enhance the customer experience, inspire them as well as strengthen customer loyalty. But when it comes to building brand loyalty without offers, sales, and discounts then most businesses fail to drive loyalty because the customer is more than one customer, and getting targeting right is just one piece of the puzzle.
If you are still using discounts and sales to bring in more sales, then it is time to switch to a tiered-based loyalty rewards program. Unlike traditional loyalty programs that primarily focus on rewarding past purchases, proactive loyalty software like Novus Loyalty aims to build stronger relationships with customers and incentivize desired behaviors in real time.
How Proactive Loyalty Programs Improve Buying Behavior
In today’s competitive market, acquiring new customers is increasingly complicated and less profitable. It is estimated that a loyal customer spends 60% more than new customers with the brand or business. Loyalty programs offer management platforms that are a consolidated marketing instrument and are widely accepted among the brands whose adoption in many sectors has not been associated with appropriate comprehension to focus not only on current, desirable behaviors but also on new ones you want to elicit. Let us see some of the ways in which loyalty programs improve buying behavior of customers.
1. Proactive loyalty software like Novus Loyalty helps brands and businesses with a proactive approach by going beyond simple rewards and discounts to actively engage customers, create a personalized experience, and foster a sense of loyalty and affinity towards a brand. Let us see some of the ways in which proactive loyalty programs can improve buying behavior: –
2. Loyalty programs offer rewards, discounts, or exclusive benefits to customers who make repeat purchases. These tangible benefits for loyal customers as well as encourage them to continue buying from the brand rather than exploring other brands.
3. Proactive customer loyalty management software gathers and analyzes customer data to offer personalized recommendations and tailor promotions based on individual preferences and purchasing history. Thus, loyalty programs can enhance the customer’s buying experience and increase the likelihood of making a purchase.
4. Provide first access to exclusive products or newly launched products for loyal customers before they are made available to the public. This makes sense of exclusivity and makes customers feel valued and special.
5. Novus loyalty program offers management platform to incorporate elements of gamification and provides points, coupons, and special discount vouchers to customers. This influences customers to interact with brands, enhances their buying behavior, and leads to an increase in sales.
Untapped Benefits of Proactive Loyalty Software
1. Communicate Your Brand Values
Proactive loyalty programs build your brand image and keep you standing out from your competitors by authentically communicating your brand’s unique attributes, purpose, and values. When customers are happy with your product and services then they will also mouth-market your brand. Thus, communicate your brand’s values and build your brand reputation.
2. Delivers Better Customer Satisfaction
Proactive loyalty programs replace the blunt tradition of discounting and heavy promotions with the gesture of rewards, points, and extra savings on other products, etc. It suggests and helps customers in optimizing their product buying behavior with combined products to drive maximum revenue. This way loyalty programs can deliver better customer satisfaction and increases retention as well as profitability.
3. Identify and Encourage Customer Behaviors
Integrating customer loyalty management software focuses not only on current customers but also analyzes the existing customers’ behavior that supports your overarching business goals. Novus Loyalty utilizes AI/ML predictions to power your future and product launches with real customer data instead of relying on outdated or incomplete data.
4. Increases Revenue and Profits
Loyalty programs are a great tool to encourage loyalty among customers. It suggests and predicts customers’ purchase frequency and spending. Thus, you can also offer differentiated benefits based on these factors to match customers’ purchase behavior. Curate special deals and promote the sale of higher-margin products that offer strategic benefits to customers.
It’s Time to Integrate the Proactive Loyalty Programs
Today’s businesses and brands are leveraging technology to deliver a better customer experience, and this is the only mantra to build brand loyalty. Happier customers mean more repeat purchases, recommendations, and referrals. Proactive customer loyalty management software uses AI-powered technology to deliver an outstanding experience, track customers’ buying journeys, and personalize their experiences. If you want to start using design thinking, data, and technology to enhance customer satisfaction and increase revenue for your brand? Novus loyalty program offers a management platform that unlocks the true potential of your brand and delivers significant improvements in customer loyalty.