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Equitas Small Finance Bank Case Study

  • Revamping Equinox rewards program with a new look and features to level up loyalty experience for Equitas Bank Customers
  • Real time tracking of customers & their purchases for data-driven campaigns
  • Equinox records an increase in customer engagement with a lower website bounce rate from 54% to 42% within a month of launch

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Topics covered in Equitas Case Study

  • Brief about Equitas & challenges faced with previous loyalty program.
  • Novus Loyalty considered challenges as opportunities
  • Novus Loyalty's solutions to level up customer experience for Equitas bank customers.
  • Results- Cutting Complexity, Adding Agility
  • Our USP for program managers of Equitas Bank
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