When it comes to the sports sector, fan engagement is one thing that is much more than just raw viewership, which means sports firms are privileged to have fans- individuals who are highly engaged and inherently more loyal than average customers. These sports fans are emotionally connected to their beloved teams and are willing to […]

Customer loyalty is a growing space and has established its importance in almost every sector. The reason is quite apparent. No business wants to burn money on aggressive marketing to acquire new customers only to lose them to a better offer from a competitor. Customer attrition is real, and brands get the brunt of it […]

Customers should always be the top priority for any business irrespective of the industry. Without happy and satisfied customers, no company can truly succeed. Loyalty programs are a great way to focus on valuable customers and retain them in the long run. Similarly, for loyalty programs to work, brands must deliver unique and personalized experiences […]

Whether a big brand or a startup, every business is facing one major struggle—soaring customer acquisition costs. While big brands can afford big marketing budgets, small businesses often struggle to take out big amounts for marketing. Having too high a CAC directly impacts your profits. Small businesses and startups usually face challenges around limited capital, […]

We know how essential it is for businesses to gain customer loyalty in the competitive business market era. A well-executed loyalty program can be an excellent investment for any business irrespective of their industry verticals. Still, it can be challenging for many business owners to make their loyalty programs survive and sustain. Understanding different loyalty […]

Partnering with another brand to roll out enhanced loyalty benefits is a great idea to engage and retain customers. An airline might team up with a hotel chain to reward their loyal customers with the best stay experiences. Or a travel booking app can partner with a car rental company to facilitate two-way benefits. The […]

With the current state of the economy, there is a possible chance of recession, expensive debt, an unstable banking system, and other mishaps. This means, businesses must prepare themselves with the best Loyalty Programs as customers may not have lots of money in the current situation and sales can be quite challenging. Securing repeat purchases […]

Evolving customer expectations, higher operational costs, and inflationary pressures; the post-pandemic times have not been easy for businesses trying to sustain themselves in a competitive environment. Customer acquisition has become a stingy task for businesses, with massive marketing costs going into it with no assurance of success. In the past few years, businesses have started […]

A well-designed loyalty program for your business is no longer an option but a necessity to attract customers and retain them in the long run. However, with thousands of programs available in the market today, it is crucial to offer loyalty membership benefit programs that can drive member value and boost engagement. For instance, if […]

It’s not ease or convenience that tops the chart in building bank loyalty programs, but the customer experience (CX) determines whether customers stay with a banking business or leave. A recent study showed that CX has a greater impact on customer loyalty than convenience or other benefits. Bank loyalty programs work a bit differently than […]